HOW TO ENSURE DATA PRIVACY IN PERFORMANCE MARKETING

The Significance of Multi-Touch Acknowledgment in Performance AdvertisingAdvertising and marketing acknowledgment is important for making notified, data-backed choices that straighten with customers' journeys. Multi-touch acknowledgment versions supply a more nuanced point of view, distributing credit to touchpoints that aren't always provided suff

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of e-commerce businesses are turning to server-side monitoring as a method to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added expenses, it can bring about better precision and even more reliable data